It is saying the opposite of the thing I am saying It is saying the opposite of the thing I am about to say

I saw this advertisement in the window of a shop on Tottenham Court Road, and took a photograph of it.

Annoyed by the blandness of this as a statement – Shooting great pictures has never been so easy – and, in a similar way to my question about minimal aesthetics, I have a question about photography.

Immediate aside: It’s hard to write this without sounding anti-technology. I am not – really, I’m not; (photography, pretty obviously, is technological in toto); I’m not even anti-digital (not completely).

I believe, however, that there’s an intensity of attention that is forced upon an artist by a lack of technology, or lack of easy and helpful and well-designed technology. And that, if there isn’t that deprivation of ease, there can’t be that intensity.

(This might be a.k.a. ‘the uses of adversity’, or what Yeats had as…

View original post 993 more words